One page sites

After saying that I really don’t like them and that I’m tired of seeing them everywhere I decided to do some research and check why people prefer and use them so much. This came from the fact that I thought that a one pages site would be easier and faster to load on phone since clicking through pages can be annoying.

One fact about using one page sites over page ones, as stated in an article I found, is that you get rid of the outdated conventions of print design and fully utilize the digital platform you built sites on. I agree with that a lot, espacially with Muse. There’s just so much you can do.


 

The article also mentions that they look better on all devices. I can’t really agree because the horizontal websites don’t really do that. I’ve tried them and they don’t look the same on different devices and you get a completly different feel if it’s not working properly. The website with the invite that I liked and I decided to use the design of didn’t look that great on the ipad compared to my laptop screen.


 

 

They are also stated to engage people more easily because you can free yourselve from the general constrictions of traditional media and advance the art of storytelling. It can be easily said that stories provide the best vehicle for delivering messages, we’ve been talking ever since first year about what we’re trying to tell with our work and why we’ve done it. With one pages sites, the really good ones, that is really easy. Browsing a website becomes something completely different and something very enjoyable.


 

Many  average websites greet you with a few similar parts in their design: a large image slider, top or side navigation, a main body of text/images/icons and a sidebar with various  links and images which can be seen as a scattered, inelegant, blunt experience. But with one pages sites you are immediately immersed in the opening lines of a great story. The design is simple but that;s not what the visitor centers their attention on. It’s  the story you’re trying to tell and their entire journey through the site.

The simplicity of the design is also helpful because it’s gets any link hunting or any other type of point and click guesswork out of the way. You just simply scroll down and everything is in front of you.


Maintainance is also easier with them because  there’s only one page to deal with. Instead of trying tocreate a good user experience across multiple pages you’ve already crafted a powerful one page story.


 
Another advantage is the decrease of bounce rates on sites. Bounce rates, as I wasn’t sure what they are, is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and „bounce“ (leave the site) rather than continue viewing other pages within the same site. They  measure the effectiveness of a website in encouraging visitors to continue with their visit.  Visitor can bounce by: Clicking on a link to a page on a different web site, Closing an open window or tab, Typing a new URL, Clicking the „Back“ button to leave the site or Session timeout. And a more accurate measure of bounce rate is

Bounce Rate = „Total number of visits viewing one page“ divided by „Total number of visits greater than or equal to the average variable page load speed“.


 

Basically there are some things that a single page website is best at. It’s simple, with a straightforward design that is combined with a great story and using interactions you  propel site visitors along a single path towards that final goal. It’s more focused than a standard website and more elegant than a just a landing page.

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